MAYBELLINE
MAYBELLINE
This is one of our earliest creations. We were asked to build a set for a Maybelline commercial, which was designed by Jean-Francois Campeau in the spirit of Richard Serra. We had one gleaming problem: we could not insert this into the ground, as apparently photo studios have issues with drilling into their new concrete floors. So, after a lot of testing, we finally got it right and this awesome structure was built. Richard would have been impressed, I think.
Designed by Jean-Francois Campeau.
Watch us build it!