WINKY LUX
WINKY LUX
The new online brand Winki Luc wanted to go Brick and Mortar, but not in your typical way. So, they came to Eric and SFDS and said they wanted to create a series of retail locations in New York, Atlanta, and Chicago, but we want them to be an experience. So, after some discussion and a deep dive into the incredible brand, we came up with an interactive Instagraph shopping experience. Rooms based on products, something cool and fresh like the brand. We designed 10 different experiences! Two months later, New York opened, with Atlanta not far behind and Chicago finishing up the experience.
Designed by Creative Director and Founder of SFDS, Eric J Winston.
