IT'SUGAR AT AMERICAN DREAM
IT’SUGAR
When the founder of IT’SUGAR asked us if we could make them a big Statue of Liberty for their newest and the world’s biggest candy story, what could we say but YES! Then, the fun began. They requested the statue be made out of jelly beans, so of course our creative director, Eric J Winston, said no problem! Eric designed and engineered a 30’+ Lady Liberty and then personally (just kidding), our team of 10 incredibly talented and patient craftspeople painstakingly attached 1.5 million Jelly Bellys to the statue and base. We installed it permanently to the entrance.
Designed and engineered by Eric J. Winston at SFDS.
