LEGO STORE: HOLIDAY WINDOW DISPLAYS
We brought the LEGO Store’s 2025 holiday campaign to life across their iconic Fifth Avenue and Rockefeller Center flagship locations. Tasked with executing a series of award-winning “street theater” windows, we fabricated five immersive, handcrafted worlds that transformed the storefronts into high-energy, play-centric destinations. The project centered on intricate 3D storytelling, featuring an ensemble of custom-sculpted characters, including a Yeti rock band and a candy-themed musical chorus. By blending high-fidelity scenic layering with integrated technology and kinetic elements, we created a standout retail experience that earned top honors from WindowsWear and VMSD for excellence in digital and visual merchandising.
Client: Duggal Vision Solutions
